Case Study · Industrial
Positioning a Dumfries lighting specialist for UK-wide industrial clients.
IndustrialVisit live site ↗
The challenge
Kellwood needed a site that could speak credibly to specifiers and facilities managers across cold storage, distribution and industrial sectors — showcasing technical case studies and generating serious B2B enquiries, not just brochure traffic.
The solution
What we delivered.
We built a sector-led site structure so visitors self-select into their industry (cold storage, distribution, retail and more), backed by real project case studies demonstrating measurable results.
- Sector-based site structure
- Technical case study showcase
- SEO targeting industrial search terms
- Enquiry-focused page layouts
The result
Services used on this projectOutcome.
A site built to convert specifiers and facilities managers researching industrial lighting solutions, with case studies doing the credibility work up front.
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